ZARA F/W DECK
Movement meets elegance as Margaret Qualley’s dance brings ZARA’s bold silhouettes to life.
Country: Turkey
Published: 2023
Scopes: Art Direction, Brand Identity
Leveraging Margaret Qualley’s background in dance, this campaign highlights the interplay between dynamic, sharp silhouettes and clean, light backdrops, occasionally textured to add depth. The clothing comes to life through the expressive movement and intricate, dance-inspired poses, showcasing their elegance and fluidity. Prioritizing striking visuals, the campaign underscores the chic, functional, and versatile essence of the ZARA brand.
DIRECTION 2
MONOCROMATIC COLOR SHIFT
Monochromatic photography is contrasted with vibrant
splashes of color from the garments, creating a striking
visual interplay that makes the attire stand out. Emphasis is
placed on movement and form, capturing a dynamic range of poses that
are intricately complemented by expressive gestures, resulting
in a compelling and nuanced visual narrative.