PRO-VITAL 01
ZARA F/W DECK
Movement meets elegance as Margaret Qualley’s dance brings ZARA’s bold silhouettes to life.





Format: Presentation
Country: Turkey
Published: 2023
Scopes: Art Direction, Brand Identity



 Synopsis:
Leveraging Margaret Qualley’s background in dance, this campaign highlights the interplay between dynamic, sharp silhouettes and clean, light backdrops, occasionally textured to add depth. The clothing comes to life through the expressive movement and intricate, dance-inspired poses, showcasing their elegance and fluidity. Prioritizing striking visuals, the campaign underscores the chic, functional, and versatile essence of the ZARA brand.








DIRECTION 1

ABSTRACT FORM


Heavy and exaggerated garments paired with
specifically exposed color waves. Major emphasis on form
over function utilizing silhouettes and negative space 
to bring about hierarchy.