ZARA F/W DECK
Movement meets elegance as Margaret Qualley’s dance brings ZARA’s bold silhouettes to life.
Country: Turkey
Published: 2023
Scopes: Art Direction, Brand Identity
Leveraging Margaret Qualley’s background in dance, this campaign highlights the interplay between dynamic, sharp silhouettes and clean, light backdrops, occasionally textured to add depth. The clothing comes to life through the expressive movement and intricate, dance-inspired poses, showcasing their elegance and fluidity. Prioritizing striking visuals, the campaign underscores the chic, functional, and versatile essence of the ZARA brand.